The word has been going around for years now that multitasking does not make you work faster or more effectively. Still, the myth persists, maybe because people have so much to do that they can’t imagine getting it done unless they do many things at once.
I wrote about this a few years ago in my previous blog, with a link to some of the scientific research. A new book is coming out on the subject this month called The Myth of Multitasking by Dave Crenshaw. There’s a link to it in my Amazon store in the left sidebar.
According to the video on his website, the book goes over all that evidence that multitasking doesn’t work. He then adds a new wrinkle, which is that people can always tell if you’re doing something else while talking to them (that includes driving). This is bad for your personal relationships and for your business relationships. If your relationships suffer, your business and your life suffer too.
The Goddess of Multitasking from jurvetson’s photostream.